The Hass Avocado Board (HAB) is joining the American Diabetes Association® for the national Stop Diabetes® movement with the goal of boosting awareness about the importance of eating good fats in daily nutrition among the Latino community. This campaign will accelerate the conversation concerning approaches to delaying, preventing and managing diabetes by explaining and spreading the word about how beneficial eating good fats in foods like fresh avocados can be. According to estimates, the Latino community in the United States is disproportionately affected by diabetes, since individuals are almost two times more likely to get diabetes in comparison to non-Latino whites.
To celebrate the Association’s 75th anniversary, HAB is joining the Association to work as team on national consumer outreach and advance new recipes and educational resources in both languages (English and Spanish) on their respective digital platforms. The goal of the collaboration is to raise awareness of the importance of healthy eating by exposing internet users to the new nutritious recipes and information on the superfood, as well as an effort to engage the Latino community on healthy eating overall.
“Though diabetes touches every community, the American Diabetes Association is increasingly prioritizing the elimination of health disparities like that found among Latinos. We are focused on working with underserved populations to help them better understand what comprises ‘a healthy plate,’ and how to incorporate good nutrition into their everyday lives and, if needed, to better manage diabetes. Our goal is to increase awareness and engagement, facilitate downloads of bilingual resources and increase audience electing to take action toward healthful habits. We welcome the support of the Hass Avocado Board around this initiative,” explained Kevin L. Hagan, who is the American Diabetes Association’s CEO.
Emiliano Escobedo, Executive Director of the Hass Avocado Board, added: “Fresh avocados contain naturally good fat, making them a great substitute for foods high in saturated fat. The fresh Hass avocado industry is proud to be the first whole food to nationally partner with the American Diabetes Association in the battle to stop diabetes.”
The resources can be found here: diabetes.org/eatwell and diabetes.org/comerbien in both languages. The main topics include how eating well can help achieve and maintain a healthy weight and lower the risk for both type 2 diabetes and heart disease, and all about avocados and their nutritious properties, such as containing good fats, being low in calories, rich in fiber and low in sugar.